I am Yendys Nefer-Atum, natural hair care pioneer based in Brooklyn, NY. I have over 20 years of entrepreneurial experience in this industry, including founding and operating the Cowrie Shell Center and being a sought after Natural Hair care professional. As a natural product development specialist, I developed and lovingly steward the Ancient Blends plant-based natural hair care line. In my salon, I give consultations, to help redirect the client's way of thinking to a more holistic one and hope to bring that same energy to this blog.
It’s a pleasure for me to connect with men and women, families, professionals, artists, students from all cultures. If you’re looking for inspiration to return to your natural self, natural products for the hair, hairstyles, or holistic advice on natural living, join the blog and stay connected. I use this space to share my ideas on how we can take our existence to the next level now that we have taken possession of our natural selves!
In my everyday interactions with my clients, I have learned first hand about some of the deepest issues facing those who are striving to live in balance and to honor their deepest selves. When clients leave my space, having digested all that I offer at the Cowrie Shell Center (Brooklyn, NY), they always tell me that they feel uplifted and inspired because I recognize that while hair is important beauty is much deeper.
Still, I'm passionate about providing optimal hair care for our natural hair. I do that by applying years of wisdom. In my years of study and experience, I've learned about feeding one's mind, body and spirit with inspirational words for a healthy mindset, pure, natural ingredients that nourish our hair and bodies. For me, the act of being dependable, creative and consistent with clients and with Ancient Blends is key help in the healing the re-emergence of true African beauty, self love, self-acceptance and I share in the joy of celebrating our natural beauty...inside and out.